Some time ago, we learned that the Federal Trade Commission (FTC) has initiated an investigation against the media giant regarding violations of the Children’s Online Privacy Protection Act. And now the consequences are coming.

We remind you that this is an act that entered into force on April 1, 2000, and its main purpose is to protect the privacy and collection of personal data of children under the age of thirteen who are users of websites directly addressed to them or other services, if they have they know that they collect the personal data of children under the age of thirteen. It cannot be hidden that YouTube must have known that some of its users are children who meet these criteria, so now it must bear the relevant consequences.

The first is the penalty imposed by the commission, the exact amount of which is not yet known, but will probably amount to USD 150-200 million. In addition, the service must make some changes to avoid similar situations in the future, but we will probably know more details in the next week, when the FTC will present its official position on the matter. It is worth emphasizing, however, that most of the committee’s requirements will certainly be met by the new YouTube Kids service, which has just started, but on the other hand, this one before the debut aroused the opposition of some creators best web guides.

It has appropriate filters and records in the privacy policy to protect young recipients (and creators) and cut them off from violent and inappropriate content, including advertisements targeted at them. Hence the Google idea of ​​transferring content for minors to YouTube Kids, which the creators are afraid of, because it may mean smaller ranges and profits. And according to recent research from the Pew Research Center, every video with a child under the age of 13 collects nearly 3 times more views than material on a different topic, despite the fact that YouTube requires its users to be more than 13 years old:

– This small subcategory of movies that were created for children or appeared in children, especially up to 13 years of age, was more popular in terms of the number of page views than any other topic examined by us in this report – we read in the report. No wonder that the authors of these channels are hostile, especially since the new regulations do not guarantee that children will not find a workaround to use the site on the existing basis. On the other hand, we have organizations dealing with privacy on the web, which claim that the FTC has treated the next giant too gently, while legalizing its new empire.

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